🌿 Who We Are
Hugging Sdn. Bhd. is a Malaysian social enterprise committed to producing premium stingless bee honey (kelulut) while supporting communities and protecting nature. Founded with the belief that health and sustainability go hand in hand, we combine traditional beekeeping wisdom with modern food technology to deliver safe, natural, and innovative honey products.
💛 Our Social Enterprise Commitment
At Hugging, we go beyond business — we create impact.
Supporting Local Farmers
We collaborate with stingless bee farmers, providing them with fair income opportunities and training in sustainable beekeeping.
Protecting Biodiversity
By encouraging kelulut beekeeping, we help preserve Malaysia’s forests and pollinators, essential for ecosystem balance.
Building Stronger Communities
A portion of our growth is reinvested into community development, education, and health awareness.
Every box of Hugging Kelulut you enjoy contributes to a healthier lifestyle for you and a better future for local communities and the environment.
🌱 Our Philosophy & Values
We believe in three guiding principles:
Purity – Only the finest, natural ingredients go into our products.
Integrity – We are transparent, ethical, and socially responsible in everything we do.
Sustainability – From the bees to the communities, we strive to protect and nurture for generations to come.
Our Certifications
We take pride in maintaining world-class standards of food safety and quality.
Our production facilities are certified with:
HACCP (Hazard Analysis and Critical Control Points)
ISO (International Quality Standard)
GMP (Good Manufacturing Practice)
Halal Certification
Why Our Kelulut is Special?
Our stingless bee honey stands out for its origin, taste, and convenience.
Hugging Kelulut is harvested exclusively from acacia flowers in Malaysia, giving it a light tangy-sweet flavor that is distinct and naturally refreshing.
Packaged in innovative spoon packs, it is hygienic, easy to consume, and designed for modern lifestyles.
Hugging Kelulut is naturally rich in vitamins, minerals, and bioactive compounds, making it more than just a sweetener.
Certified safe and Halal, it is trusted by families and health-conscious consumers alike.
Hugging Kelulut reflects the richness of Malaysia’s natural heritage, crafted into a pure and practical honey for daily enjoyment.
The Quality of Our Kelulut
The quality of Hugging Kelulut comes directly from its source and the way we care for it.
Our honey is produced by stingless bees that gather nectar exclusively from Malaysian acacia trees, ensuring consistency and authenticity in every harvest.
Each batch is lab-tested to confirm its sugar profile, moisture content, and purity.
Hugging Kelulut contains less than 45% total sugar, making it a healthier option compared to many conventional honeys.
It is naturally high in trehalose, with up to 84% of its sugar profile providing steady energy and a low glycemic index.
The acacia nectar gives our honey a unique nutrient balance, high in antioxidants that support immunity and overall wellness.
Our processes maintain low HMF (Hydroxymethylfurfural) levels, proof of freshness and minimal heat exposure.
This combination of Malaysia’s acacia nectar source, natural integrity, and scientific verification makes Hugging Kelulut one of the most trusted stingless bee honeys available.
When you choose Hugging, you are not just enjoying pure kelulut honey — you are also tasting the natural nectar of Malaysian acacia trees. Together, we can make healthier choices, support local communities, and protect our planet, one spoon at a time.